How to make customers for life

by Thomas Wieberneit | Nov 18, 2022 | Analysis, Blog

On November 10, 2022, SugarCRM held its annual analyst day in the beautiful Chaminade resort in Santa Cruz. In attendance was an elusive crowd of 14 analysts and six customer representatives, along with the SugarCRM executives. We gathered to inform ourselves about...

The Clash of Titans – The Great 2021 Players

by Thomas Wieberneit | Dec 10, 2021 | Blog

The year 2021 comes to an end. More than three years have gone by since the last look at the Clash of Titans, an analysis of how the then big 4.5: Microsoft, Oracle, Salesforce, SAP, and Adobe – along with some other players, are shaping the greater CRM and CX arena....

You are a platform player? How to not be doomed!

by Thomas Wieberneit | Dec 8, 2021 | Blog

These days every significant software vendor and some others, too, is positioning itself as a CX- and/or a platform player. By now, it is well known, what it means to be a platform player, and this is also not the main topic of this post. Just as much: In order...

How to walk a Fresh way towards CX and EX

by Thomas Wieberneit | Nov 24, 2021 | Analysis, Blog

The News On November 11, 2021 Freshworks held its annual Freshworks Refresh event. This year, the event had a hybrid format with around 250 customers, partners and analysts participating on site while around 17k people have registered for online...

Zoho One – The Operating System for Business

by Thomas Wieberneit | Oct 19, 2021 | Analysis, Blog, Sponsored

Zoho is a privately-owned technology company that was founded in 1996 as Adventnet, Inc. and has quietly evolved into an ambitious global player that serves the SMB and enterprise markets with cloud applications. The company offers a suite of more than 50...