thomas.wieberneit@aheadcrm.co.nz
CRMKonvos – beyondCXM: How to turn customers and employees into raving fans

CRMKonvos – beyondCXM: How to turn customers and employees into raving fans

#BeyondCXM. To turn customers and employees into fans as a possibiility to achieve sustainable business is what Ralf Korb and Thomas Wieberneit as hosts discussed with Dr. Winfried Felser and Marc Schmid, CEO of Novadoo. Sometimes the magic of customer experience if found beyond normal processes and classic expectations and therefore individual, consumable, experiences. This happens especially if one offers a genuine and heartfelt ‘Thank you’ and with that creates an emotional bondo or relationship with the customer, instead of just a transactional one. Leading up to this: What are companies like Microsoft, Oracle, Salesforce, SAP, or Zoho currently doing and how can these developments help with a Corona restart with ten times the current possibilities? Big topics, discussed in this CRMKonvos episode. The episode is in German...
Zoho Workplace – David has swung his sling

Zoho Workplace – David has swung his sling

The News On September 10, 2020 Zoho announced Zoho Workplace, a new cloud based product bundle that is targeted at making a workforce more effective and efficient by bundling collaboration, productivity, and communication tools into one integrated set. As a part of this release Zoho enriched the applications that are part of Zoho Workplace with additional capabilities, following the vision of driving better business outcomes easier. Zoho Workplace consists of nine tightly integrated applications that are built on a common data model and that share a common dashboard and AI based enterprise search. The bundle is “centered around a full-featured business mail and office suite”. The nine applications Zoho Workplace consists of, are: Mail for business e-mail Cliq, as a messaging system Meeting for online conferencing Connect, a social intranet solution Writer for word processing Show for collaborative presenting Sheet for spreadsheets Workdrive as the cloud based document management system ShowTime for online training and/or webinars. Zoho did a study together with Beagle Research on what the main issues with current collaboration and productivity tools are. Results of this study include that applications that employees work with are “not intuitive and difficult to integrate”. Additional findings include that businesses often use different technology stacks which hampers productivity. Instead, they want “unified solutions that streamline complex processes”. Zoho Workplace is addressing this and as a result has seen a rapid adoption, “now supporting 2 million organizations, with 15 million users located across more than 150 countries. More than 25 percent of new Zoho Workplace customers have made the decision to switch over from G Suite and Microsoft”. The Bigger Picture...
Customer Experience in Times of Remote Work

Customer Experience in Times of Remote Work

Many analysts, including myself, have repeatedly written about us having entered a new normal, which is enforced by a so-called green swan event – an event that according to BIS is “extremely [financially] disruptive and that could be behind a systemic [financial] crisis” (brackets set by Thomas Wieberneit). Supply chains are broken, employees need to work from home, stores were forced to close for prolonged times, and so on. This has the potential to seriously harm the base function of a business, which is helping their customers solve their problems. Looking at the pyramid of customer expectations, businesses are often barely, if at all, able to maintain its lowest level – the level of effectivity – and are far away from making it easy for their customers or even providing them with a joyful experience when interacting and engaging with them. Figure 1: The hierarchy of customer expectations Yet, we are in an era where products and services themselves get increasingly deprecated and the experience becomes the main distinguishing factor for continued success. Still not all organizations are set up to deal with this. Most are not resilient enough to fend off or at least mitigate the disruption caused by a crisis. Some organizations are affected more than others. So are the people who work in these organizations. Salespeople cannot interact with their customers in the ‘usual’ way anymore. They cannot go out and visit them currently. Customer service professionals need to change their ways of collaboration with their colleagues, they cannot just ask their neighbour anymore. Marketing Teams cannot create and host offline events due to distance and...
Corona is over! And now? Trust, agility, and relevance are key

Corona is over! And now? Trust, agility, and relevance are key

Let’s fast forward about 6 months and Imagine that the Corona crisis is over. Well, not really over, but being on a way of economic and especially psychologic recovery. There will be (yet another) new normal, a new equilibrium of life, personal as well as business. Societies, governments, economies and people have learned to deal with an unprecedented situation. How will the situation look like for businesses? And how will software vendors and consultants be able to improve the situation of their customers? Businesses were forced to a grinding stop, with obvious and disastrous results not only for themselves, but in particular for their customers’ experience. They will have seen huge losses, in spite of governments providing lots of stimulus in terms of trillions of dollars. Businesses more than ever before are facing the need to look precisely at where they spend their money and how they get their restart accomplished. Many people have seen or still are in unemployment. They need and want to contain their spending, too. Business leaders know that their situation has changed. They do know that they need to make their businesses more resilient. They surely have learned that a – to use this buzz word – digital transformation is not an option. It never was, but Covid-19 taught them the lesson that they severely underprioritized this topic. So the why and the what have been hammered down. What business leaders do not know is: How? They do not yet know how to recover and how to initiate or to continue their much-needed digital transformation. Overall, this translates into a situation of uncertainty for...
Zoho – A True Unicorn

Zoho – A True Unicorn

End of January Zoho held its 2020 Zoho Days, an analyst summit, which I was happy to attend, along with more than 60 colleagues, as the only analyst from Germany, as it seems. Sadly, it took me quite a while to complete this – Zoho deserves a faster commentare. But hey, let’s look forward and get rolling. Zoho is a privately owned enterprise software company that has quietly evolved from a small software company in 1996 to an ambitious global player that serves the SMB- and enterprise CRM market with cloud applications. The company has a set of 45+ business apps with more than 50 million users, 10 data centres and counting, and is available in 180 countries. The company is profitable and maintained a CAGR of more than 30 percent over the past five years. But why quietly? Because Zoho managed its growth pretty unusually (almost) fully organically with only very minor acquisitions. Crunchbase lists one. Following this unique approach, which defies the traditional law of going big fast, the company managed to build a solid platform with a unified data model that allows it to crank out amazing software at an incredible speed, and with a track record of growth that is well in the double digits. Zoho offers a suite of business, collaboration, and productivity applications, supported by development environments, services and infrastructure. Besides CRM, the applications cover a good part of the value chain, including some ERP type of applications, like order management, warehouse management, or billing and project management, HR and accounting. These apps are built upon a services oriented soft- and hardware stack...