How to successfully engage with students and their parents
Schools, universities and other educational institutions have one challenge in common. They need to constantly communicate with their students and often the parents as well. Obviously, the students and their parents are different generations; and guess what, that means they have different communication styles, prefer different communications channels and are on different timeframes. They also have different information needs. What they have in common is that they do have a smartphone and do not necessarily want to see yet another app on their phones’ home screens, or anywhere at all on their phones. They want and need timely information and an easy and simple way to supply information or, in the case of the students, work results. It is a valid assumption that the members of both stakeholder groups also have and use services like text and one or more messengers. Naturally, they all have email addresses. An increasing number of people also use unified communications software like MS Teams or Slack. And, let us not forget about the personnel on the other side, the teachers, assistants, or members of the school boards. Outbound use cases include attracting new students, ongoing information on offers and events to parents and students alike, requests for information, work assignments to students, notifications about upcoming deadlines for pending work, and many more. On the inbound side we have requests for information, submission of information and work results, again amongst many other use cases. And then, there is collaboration; virtual “classroom” education, townhall meetings, briefings, etc. Given all this, how can an educational institution effectively and efficiently communicate with its two main external stakeholder...
Zohonomics: How to make a difference by creating resources
What does it take to make a company sustainably successful? Why is it so important to combine the global and the local view? And what is Zohonomics about? The CRMKonvos team had the chance to discuss with Vijay Sundaram, Chief Strategy Officer at Zoho about these topics – and some more. As one of very few global companies, Zoho has made it its strategy to not build locations in tier one centres, but to go to smaller towns. According to Vijay, this is highly beneficial. The company is also doing some other things different. As one example, Zoho does not look at resources as something that is constrained, but as something that can and needs to be created! Another interesting view is the one on core competencies? What are they? And why? Will they stay static? What to do if one does not have a competency? Why does all this matter? Vijay explains this in the CRMKonvo. tl&dr? The CRMKonvo is totally worthwhile following. In case you want a shorter version of some key aspects: Vijay Sudaram explains Zohonomics and how the avoidance of fads in favour of sustainable principles is beneficial....
How to do great Customer Journey Orchestration
Following the great discussion about Customer Journey Orchestration that we had with Graham Hill it was obvious that this topic deserves and requires more attention. We had a lot of points and different terms, starting from customer journey management, customer managed journeys, customer journey analytics, customer journey mapping and so on. Provocative statements like “customer journey mapping is utterly useless” popped up and were discussed. Is this tool utterly useless? Well, the discussion shed some light! So, we asked the most active participants of the chat conversation whether they would be up for a panel discussion. Graham Hill, Ray Gerber and Kristy Tupper agreed. So, here we are with a panel discussion about this exciting topic. The three of them have different views that help in furthering our knowledge. The CRMKonvos team is really excited to host this discussion, which is cut in three sections. Interested in the leading questions? Have a look at the next three short videos. Or dive right into the discussion, which is at the end of this post. What is customer journey orchestration? Who benefits most of Customer Journey Orchestration? How do customer journey orchestration and customer journey mapping relate to each other? These good questions and points of view opened up exciting and well received discussions. Enjoy watching...