thomas.wieberneit@aheadcrm.co.nz
CRMKonvos – beyondCXM: How to turn customers and employees into raving fans

CRMKonvos – beyondCXM: How to turn customers and employees into raving fans

#BeyondCXM. To turn customers and employees into fans as a possibiility to achieve sustainable business is what Ralf Korb and Thomas Wieberneit as hosts discussed with Dr. Winfried Felser and Marc Schmid, CEO of Novadoo. Sometimes the magic of customer experience if found beyond normal processes and classic expectations and therefore individual, consumable, experiences. This happens especially if one offers a genuine and heartfelt ‘Thank you’ and with that creates an emotional bondo or relationship with the customer, instead of just a transactional one. Leading up to this: What are companies like Microsoft, Oracle, Salesforce, SAP, or Zoho currently doing and how can these developments help with a Corona restart with ten times the current possibilities? Big topics, discussed in this CRMKonvos episode. The episode is in German...
CRMKonvos – The value of Tiktok for Oracle and the route beyond CXM

CRMKonvos – The value of Tiktok for Oracle and the route beyond CXM

In this episode we had the pleasure to talk with fellow long time analyst, influencer and CRM industry observer Marshall Lager about what value TikTok could bring to Oracle – if any – and continued from there to experiences and experience management upto raising the question about what lies beyondCXM. Will it be purely technically driven or even philosophical? Find out in this episode fo the #CRMKonvos.   And do not forget to tune into the next one, which will continue on the theme of going beyond CXM. This episode is in...
Why TikTok is a fit for Microsoft, Walmart and Oracle

Why TikTok is a fit for Microsoft, Walmart and Oracle

Will ByteDance be able to sell some of its non-Chinese TikTok business or not? TikTok, the app that is all the rage with millenials who post thirty second movie clips and seem to have tremendous fun with it. And which got valued at more than $ 50 bn US before it was threatened with a ban in the US. It is less than a week to the deadline for an enforced shut down of the infrastructure. Time to jot down a number of seemingly, but not so random thoughts. Microsoft, in combination with Walmart, and Oracle, along with some unnamed additional investors, appear to be the frontrunners for making a deal. There are rumours about at least Twitter and Netflix showing some interest, too. If they are allowed to make a deal, and then willing to make it given the boundaries that are set by both, the US and the Chinese governments. There is tremendous pressure exerted by the US government citing a threat to national security because it could provide data about US users to China. This would make it necessary to ban the app in the USA if the US business stays under Chinese control. India already banned the app back in June 2020. China, in turn, updated its export control rules, restricting the export of “technology based on data analysis for personalized information recommendation services” (login required). This is pretty much exactly what TikTok does. This means that the sale of technologies that are implemented by TikTok are now subject to ByteDance as the owner of TikTok getting a governmental approval. It is not unreasonable to...
Zoho Workplace – David has swung his sling

Zoho Workplace – David has swung his sling

The News On September 10, 2020 Zoho announced Zoho Workplace, a new cloud based product bundle that is targeted at making a workforce more effective and efficient by bundling collaboration, productivity, and communication tools into one integrated set. As a part of this release Zoho enriched the applications that are part of Zoho Workplace with additional capabilities, following the vision of driving better business outcomes easier. Zoho Workplace consists of nine tightly integrated applications that are built on a common data model and that share a common dashboard and AI based enterprise search. The bundle is “centered around a full-featured business mail and office suite”. The nine applications Zoho Workplace consists of, are: Mail for business e-mail Cliq, as a messaging system Meeting for online conferencing Connect, a social intranet solution Writer for word processing Show for collaborative presenting Sheet for spreadsheets Workdrive as the cloud based document management system ShowTime for online training and/or webinars. Zoho did a study together with Beagle Research on what the main issues with current collaboration and productivity tools are. Results of this study include that applications that employees work with are “not intuitive and difficult to integrate”. Additional findings include that businesses often use different technology stacks which hampers productivity. Instead, they want “unified solutions that streamline complex processes”. Zoho Workplace is addressing this and as a result has seen a rapid adoption, “now supporting 2 million organizations, with 15 million users located across more than 150 countries. More than 25 percent of new Zoho Workplace customers have made the decision to switch over from G Suite and Microsoft”. The Bigger Picture...
Salesforce brings its Field Service solution forward by a notch or two

Salesforce brings its Field Service solution forward by a notch or two

The News On September 1, 2020 Salesforce announced its next round of updates to its Field Service Management solution. Eric Jacobson, Salesforce VP Product Management, Field Service  and Gary Brandeleer, Senior Director Product Management, Field Service gave me an interesting briefing and demo beforehand. The new releases are all about efficient processing of the engagement throughout the whole process. In detail they are about Dynamic job scheduling Using Einstein Recommendation Builder to ensure that service technicians have the right spare parts available Asset management capabilities that allow companies a detailed view into the installed base at their customers. This is developed in cooperation with ServiceMax Improvements to the appointment assistant to provide as accurate as possible information to the customer about the arrival time of the service technician. The various features shall be made generally available through the next 6 months; as this is a forward looking statement, this may be subject to change. For your convenience, find the complete announcement below. Introducing the Next Generation of Field Service at Salesforce: AI-Powered Tools for Trusted, Mission-Critical Field Service By Mark Cattini, SVP of Field Service Management Today we are announcing the next generation of Salesforce Field Service, equipping teams across industries with AI-powered tools to deliver trusted, mission-critical field service. Built on the world’s #1 CRM, Salesforce Field Service includes new appointment scheduling and optimization capabilities, AI-driven guidance for dispatchers, asset performance insights and automated customer communications, all of which help ensure jobs are completed the first time, on time, every time. When the pandemic first hit, many industries that send employees out to complete jobs in the field...