This is the way of SugarCRM – a CRMKonvo

by Thomas Wieberneit | Dec 13, 2020 | Blog, CRMKonvos

In this conversation we had the pleasure of talking to Clint Oram, chief strategy officer and one of the founders of SugarCRM. We discussed 2021 trends to find out which ones Cllint does see and, of course, which path SugarCRM is following on its trajectory...

CX, communications platforms and what’s great next year

by Thomas Wieberneit | Dec 5, 2020 | Blog, CRMKonvos

This time, we welcomed Michael Fauscette in our virtual, distributed studio. With him we discussed what will become 2021 trends, looked at his views on the best and worst buzzwords on the market, the role of CDPs and rather communications platforms and what an...

CRMKonvo – Freshworks on Platform, CRM and useful AI

by Thomas Wieberneit | Nov 21, 2020 | Blog, CRMKonvos

Freshworks has is now officially a fresh (sorry, I really couldn’t resist this pun) member of the club of platform players. The company introduced its own flavour of CRM and a platform that they build upon. What is next? Lot’s of ground to cover. A...

Freshworks officially cool now in the club of platform vendors

by Thomas Wieberneit | Nov 10, 2020 | Analysis, Blog

A few days ago, together with a group of fellow analysts, I was invited to attend the 2020 Freshworks analyst days that covered a lot of ground from corporate vision through strategy and of course, some announcements for the Freshworks Refresh 2020 Global Virtual...

CRMKonvos – Raj Balasundaram on AI in Marketing and more

by Thomas Wieberneit | Nov 6, 2020 | Blog, CRMKonvos

It was a Tuesday again. This time Ralf Korb and I greeted Raj Balasundaram, Senior Vice President of AI at Emarsys as our guest – and had a second one, but more on this special appearance below. Of course we were interested in both sides,...