SAP takes Qualtrics public – Surprise, Surprise
The News On July 26, 2020, not two years after announcing the acquisition of Qualtrics, SAP announced its intent to take Qualtrics public. The timeline is yet to be communicated. What the press release basically says is that SAP’s cloud growth, including Qualtics was a ‘great success’. SAP itself wants to remain in control by keeping a majority stake in Qualtrics after the spin-off while Qualtrics founder Ryan Smith wants to be the ‘largest independent shareholder’. SAP insists in it being fully committed to the Qualtrics XM platform as a key element of its Intelligent Enterprise strategy, but with Qualtrics being a part of the SAP ecosystem instead of being a part of SAP itself. For your convenience the full press release is quoted here. WALLDORF — SAP SE (NYSE: SAP) today announced its intent to take Qualtrics public through an initial public offering (IPO) in the United States. Qualtrics is the market leader and creator of the Experience Management (XM) category, a large, fast-growing and rapidly evolving market. SAP intends to remain the majority owner of Qualtrics. SAP’s primary objective for the IPO is to fortify Qualtrics’ ability to capture its full market potential within Experience Management. This will help to increase Qualtrics’ autonomy and enable it to expand its footprint both within SAP’s customer base and beyond. “SAP’s acquisition of Qualtrics has been a great success and has outperformed our expectations with 2019 cloud growth in excess of 40 percent, demonstrating very strong performance in the current setup,” SAP CEO Christian Klein said. “As Ryan Smith, Zig Serafin and I worked together, we decided that an IPO would provide the greatest opportunity for Qualtrics to...
Salesforce Q1 FY21 Numbers – Quite Good, eh?
The news It is reporting season – and I am actually already somewhat late to have a look at Salesforce’s Q1 figures of fiscal year 20/21 and to think about some implications. The earnings presentation makes for an interesting overview, more details are in the quarterly filing, the earnings release, and the transcript of the earnings webcast. So, let’s get into it and look at some figures, concentrating on the company overview, result highlights, revenue and margin developments, revenues by cloud and region. Right on the first content page Salesforce states that it Is #1 CRM software provider worldwide Consistently delivers durable revenue growth Is the fastest growing top five enterprise software company Is uniquely positioned to help customer drive broad-based digital transformation Revenue is up 31 per cent (at constant currency) to nearly $4.9 billion for this quarter, which is slightly below the Q4/FY20 guidance. Operating cash flow shrank slightly to $1.86 billion year over year. The company adjusted the revenue guidance from $21 – $21.1 billion as per the Q4/FY20 down to $20 billion. GAAP earnings per share are adjusted to ($0.06) to ($0.04) from $0.12 to $0.14. Growth of FY21 operating cash flow is adjusted to 10 – 11 per cent from 20 per cent. GAAP operating margin went down by 8.5 per cent points to a negative 2.9 per cent with the non GAAP operating margin going down by 5.1 per cent points to 13.1 per cent. On the revenue distribution frontier it shows that Salesforce’s growth happens in the ‘Sales Platform & Other’ category, which vastly outpaces the other clouds already since Q4 last...
Quo Vadis SAP?
For quite some time the SAP CX community asks itself where SAP is going, or more precisely, which direction its Customer Experience portfolio is taking. This is a worrisome question, particularly as the larger CRM market is estimated to be the biggest segment of the enterprise software market since 2018; and since SAP is positioned with a number of strong solutions, partly home-grown and partly acquired. Hybris, Gigya, CallidusCloud, Qualtrics are only the shiniest catches of the acquisition spree that SAP took under Bill McDermott’s leadership. In September 2015 SAP announced that it set out to build an integrated suite of front office solutions, which the company declared delivered during SAPPHIRE 2018, which also marked the birth of the ‘intelligent enterprise’. These two announcements can basically be summed up as take the CRM market from its strength on the ERP and supply chain side. In between, SAP imported important parts of its CRM 7 solution into its new S/4HANA solution At that time, SAP has essentially turned into a serious player on the CRM market. Which is an impression that got fortified by Bob Stutz joining SAP to lead the Customer Experience team in October 2019. I mean, there is no software exec who is more successful in shaping and driving CRM – with the possible exception of Mark Benioff. Bob, in turn, with Esteban Kolsky, convinced one of the smartest CRM analysts around to become his head of strategy. What could go wrong? Fast forward to June 2020 Bob Stutz holds his position for about 8 months. Jennifer Morgan, so far Co-CEO with Christian Klein, left SAP. The...