SugarCRM picks up speed, takes on the market

by Thomas Wieberneit | Dec 2, 2020 | Blog

A bit more than one year ago I asked whether SugarCRM is getting its mojo back after the company shed its open source roots in 2014 and got acquired by Accel-KKR in August 2018. End of July 2019 the company published its renewed vision under CEO Craig Charlton. The...

CRMKonvo – Customer Experience and how to do it right

by Thomas Wieberneit | Nov 28, 2020 | Blog, CRMKonvos

This episode starred Nicole France. Nicole is VP and Principal Analyst at Constellation Research. She focuses on digital marketing, sales effectiveness and customer experience. We planned to talk with her about platforms and their role in the ecosystem; eventually we...

Freshworks officially cool now in the club of platform vendors

by Thomas Wieberneit | Nov 10, 2020 | Analysis, Blog

A few days ago, together with a group of fellow analysts, I was invited to attend the 2020 Freshworks analyst days that covered a lot of ground from corporate vision through strategy and of course, some announcements for the Freshworks Refresh 2020 Global Virtual...

CRMKonvos – Bob Stutz and Esteban Kolsky of SAP are talking straight

by Thomas Wieberneit | Oct 26, 2020 | Blog, CRMKonvos

In this episode Ralf Korb, Marshall Lager and I had two very special guests: Bob Stutz, president of SAP’s CX group, who shapes the CRM industry for more than 20 years now and Esteban Kolsky, former analyst, both independently...

SAP throws the CX Glove

by Thomas Wieberneit | Oct 25, 2020 | Analysis, Blog

It has been an intense 2 weeks. The CX or CRM or however you want to call it market got a serious makeover. After a long time without a tangible strategy, SAP announced a lot of things, starting with the intended acquisition of Emarsys, followed by an announcement...